Snap acquires the crucial geofilter patent from Mobli for a record $7.7M

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 According to Snap’s S-1 Filing for its IPO, of the $400m in revenues the company has, $360 million is made by selling “Geofilters”, or photo filters based on location which advertisers can buy. So owning the patent on that concept would seem pretty crucial. But Snapchat has never had such a patent, until now. Mobli, an Instagram competitor launched 6 years ago which failed to… Read More

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