Beauty guru Emily Weiss on building a brand from scratch in 2017

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screen-shot-2017-02-17-at-8-21-47-am There’s no shortage of women’s beauty brands, yet for many millennial women in particular, one young outfit — the cosmetics company Glossier  — seems to stand out. Having products that customers like is undoubtedly one large reason why. The company’s “boy brow,” a kind of mascara meant to thicken and tame eyebrows, is particularly popular. But… Read More

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